Emily Krol

UX/UI Designer & Graphic Designer

Education & Training:

UXUI, Burlington Code Academy @ Upright Education, 2022:

  • Developed design skills in immersive 50+ hours a week UX/UI design Bootcamp

  • Practiced user-centered design methodologies in an agile environment 

  • Studied complex UX/UI concepts solidified through challenges such as weekly projects, lab exercises, and a 10-week-long project with a real-world client and deliverable

  • Team conducted user research, improved information architecture, designed mid-fidelity prototypes, and iterated on our designs based on user feedback

  • Worked with small, start-up company and presented designs at the end of each 2-week sprint

Bachelors of Science Graphic Design & Digital Media, Champlain College, 2012: Focus on logo & branding, typography, web design, print layout design

Analytics for Beginners Certificate, Google Academy Certificate, 2022: Focus on implementing tracking code, setting up data filters, navigating reports, analyzing audience, acquisition, and behavior reports, and setting up goals and campaign tracking

Skills & Design Tools:

Skills:  UXUI design, graphic design, user testing, design thinking, information architecture, accessible design, qualitative/quantitative user research, analytics, journey mapping, empathy mapping, site mapping, user personas, wireframes, prototyping, A/B testing, responsive web design, UX writing, design systems, typography, iconography, content strategy, color theory, visual branding, agile and lean methodologies, photo editing


Design Tools:  Figma, Figjam, Adobe CC, Canva, Google Analytics, Google Office Suite, Microsoft Office Suite, Dropbox, Squarespace, Teamwork, Asana, Trello, ClickUp, Basecamp, Calendly, Zoom, Google Meet, Otter

Design Projects:

UX/UI Designer, Healthy Kingdom, Vermont, 2022

  • Part of a collaborative team of UX/UI designers for a health & wellness lifestyle brand website

  • Conducted generative research and analyzed quantitative and qualitative data

  • Used Google Forms to create, manage, and conduct user surveys and conducted interviews to improve users’ access to website offerings

  • Designed and tested responsive wireframes that reflected research outcomes

  • Created interactive prototypes using Figma for user testing

  • Developed and maintained a style library to create a cohesive experience

Professional Experience:

Web & Graphic Designer, Little Horse Marketing Group, Vermont, 2020-2022:

  • Graphic Designer for a marketing agency that focuses on Amazon

  • Designed Amazon store assets, including custom product images, infographics, swatch images, A+ content, and storefront images to create a consistent brand presence for clients. 

  • Created brand guidelines and style guides outlining brand standards.

  • Created branded templates for social media, website homepage assets, and email hero images.

Web & Graphic Designer, Vermont Teddy Bear Company, Shelburne, Vermont, 2014-2020:

  • In-house graphic designer for Vermont Teddy Bear and sister companies for e-commerce websites, Amazon, and digital marketing campaigns

  • Created an average of 20 marketing emails per month delivered to a distribution list of 410,000

  • Designed all website assets, including homepage updates, landing pages, pop-ups, and banners

  • Created Amazon assets, including product images, enhanced brand content, and infographics

  • Designed digital and social ads to increase customer engagement

  • Delivered quality design work in a fast-paced environment through effective time management

  • Created print marketing materials, such as catalogs, insert cards, brand booklets, promotional mailers, print ads, packaging, hangtags, and product labels.

  • Launched brand identity, including website, email template, and Amazon storefront

  • Managed design department requests and department projects using Teamwork

Independent Design Work, EK  Design, Burlington, Vermont, 2014-2020:

  • Communicated with clients to understand their brand, business goals, and creative vision.

  • Launched brand identities for several local businesses, including logo development, color palette, font selection, and style guide.

  • Designed brand collateral, including business cards, menus, and promotional materials

Graphic Designer, Vermont Vows & WellWed Magazines, Winooski, Vermont, 2012-2015:

  • Worked as an In-house designer for five wedding magazines covering New England and New York.

  • Managed website content and updated and maintained the daily blog, vendor listings, and ads.

  • Designed print advertisements and editorial layouts.

  • Assisted with in-house and on-location photoshoots for editorial content.