PROJECT
Brand guidelines, homepage, and email template
OVERVIEW
Addison Meadow is an apparel brand that believes that people should be comfortable in all aspects of their lives. They are fresh and unique, inspiring a casual yet effortlessly chic style that’s accessible to everyone. They live by the motto “happy place.”
BRIEF
Create a logo, brand guidelines, homepage, and a marketing email template for a new loungewear and pajama company that sells all of its products on Amazon.
TARGET AUDIENCE
The consumer target is a busy 30-60-year-old woman who has an easy-going, casual style. She is a savvy (Amazon) shopper who's looking for high-quality, value, fresh, unique designs
TIME
4 Weeks
TEAM
Creative Director
Copywriter
Brand manager
ROLE
Graphic Design
UI Design
TOOLS
Adobe CC
Mood board
With a name inspired by the peace and perfection of nature, Addison Meadow evokes a sense of harmony and calm. The brand design captures this organic identity with soft flowing watercolor textures, serene earthy color palettes, and bold, pleasant typefaces that evoke a welcoming “happy place,” experience.
