PROJECT
Healthy Kingdom - Research, Branding, Strategy, UX/UI Design
OVERVIEW
Healthy Kingdom is a company based in Burlington, Vermont that sells fresh whole coconuts and smoothies at the Farmer’s Market. They are now expanding their online offerings to include a variety of wellness products and services. Their mission is to create a wellness community that gives customers the tools they need to develop healthy habits and achieve goals through learning to cook West African and Caribean cuisine.
THE CHALLENGE
How might we create a website experience that connects Healthy Kingdom's users with the offerings that are most important to them?
MY ROLE
As a UX/UI designer on a team of 5, I was involved in all phases of the project, from start to finish. I owned wireframing and visual design, and lead my team in navigating deadlines and undefined roles.
SCOPE
10 Weeks
TOOLS
Figma
Adobe CC
Google Survey
SKILLS
UX Research
Information Architecture
Wireframing
Prototyping
Typography
Color Theory
Research
To gain a deeper understanding of the Healthy Kingdom customers we utilized research methods such as surveys, competitive analysis, and user interviews.
Research Goals
Define Healthy Kingdom’s target market
Identify competitors and evaluate strengths and weaknesses
Understand which Healthy Kingdom offerings are most interesting to customers
Understand how people define “being healthy” and “self-care”
Discover pain points people encounter with health and wellness
Understand how people interact with the community
EMPATHIZE
User interview
Next, we conducted a series of one-on-one 30-minute interviews with perspective Healthy Kingdom users. Our goal was to understand their needs, attitudes, pain points, and behaviors when it comes to health and wellness.
Some of the questions we asked our participants included:
What factors do you consider when it comes to buying groceries?
Do you often cook for yourself or others?
What is your level of comfort when it comes to cooking?
Do you feel like you have a healthy diet?
What does the phrase “self-care” mean to you?
What are some things that get in the way of creating healthy habits?
What is your impression of premade meal kits?
Are you a member of any community or special interest groups?
82
Surveys
Competitive Analysis
We took a look at some companies that have similar offerings to Healthy Kingdom and evaluated their strengths and weaknesses.
17
Questions
10
Interviews
DEFINE
User Persona
User Persona
IDEATE
Lofi Sketches
Wireframes
Style Guide